Putting your home on the market in the "off seasons" of fall and winter is a smart strategy that is often overlooked. The available inventory of homes is less by this time, giving the pool of buyers fewer suitable options. With less competition, it is easier to highlight your home's best features and stand out in the crowd. Furthermore, buyers searching during this time are generally more serious, qualified and feeling a sense of urgency. This combination makes for the absolute perfect selling atmosphere.
Now that you know why fall is a great time to list, let's talk about how to make your home a standout.
Curb Appeal. If you follow our blog, you know how important this topic is. Whether searching online, or driving through the neighborhood, buyers are hyper-critical - and rightfully so! They are looking for well maintained homes that show that the owners care and have made upkeep a priority. If your home isn't presented well, buyers won't give it a second look, and certainly won't make an appointment to see it from the inside. Before your listing photos are taken, and the entire time your home is on the market, make sure walkways are clear of debris, landscaping is neat, windows are clean and your entryway is welcoming. Any outdoor furniture should be stored away by this time as well. Your Realtor should take pictures on a well lit day to paint your home in the best possible light. Adding a new welcome mat, some seasonal mums and maybe a pumpkin or wreath to your door add a thoughtful touch that buyers will notice and appreciate.
Lighting. Now that the days are getting shorter, it's important that you leave your exterior lights on during all showing hours - both for safety and for a subliminally welcoming aesthetic. If you can, adding solar lights to walkways is a nice touch and added safety feature.
Maintenance. Just as with the exterior of your home, the interior needs to be viewer ready at all times. Keep up with the obvious routine housework as well as tending to any maintenance that may need attention. You may not notice that sticky window, or squeaky cellar door, but it will be a red flag in a buyer's mind. Keep drapes and blinds pulled back to let the sunlight in and clear out any clutter to give the appearance of large, open, clean spaces.
Scent. Did you know that scent is the sense most closely linked to memory? When buyers remember your home, make sure they're recalling the pleasant, seasonal smells and not a musky basement or stale dog bed. Strategically place scented oils and plug-in air fresheners throughout your rooms in warm, seasonal scents such as cinnamon, vanilla or pumpkin spice. Not only are these uplifting in the moment, but they tend to bring back happy memories and allow people to reminisce -- exactly the mood you want buyers in when they're viewing your home!
Create Warmth. Sweater weather isn't just for people -- apply it to your decor too! Make your home look like a cozy place to curl up by strategically adding warm, chunky throw blankets to living room furniture, choosing pillows in seasonal fabrics and colors and using plenty of accent lighting. If you have a fireplace, arrange furniture around it to make it a focal point. Think of the textures and colors that make you think of a cozy fall day, and apply those to your home. There's no need to break the bank with these updates -- retailers such as Home Goods have a huge selection of lovely options to add flare and comfort even on a budget.