Back To Blog

Paint to Sell: Choosing the Right Color



Your home's exterior is the first thing potential buyers notice, don't let the wrong color sabotage your curb appeal.

Choosing the right color for your home could not only attract more interest from interested buyers, but may even boost their offer. We are told not to judge a book by its cover, but when it comes to real estate, first impressions are hard to overcome. The wrong color could cause searchers to skip past your listing without another thought. Make your home stand out (in a good way) with the following tips:

  • Be Moderate-The goal is to attract as many interested buyers to your home as possible. While you may love bold, flashy colors, it's best to stay neutral to appeal to the masses.
  • Observe-Drive around your area to see what your neighbors homes look like, and choose colors that will blend nicely.
  • Earth tones-No matter your area, natural, earthy colors are a safe bet. Creams, light browns and light greens will always be appreciated.
  • Don't forget the door-Your front door is your chance to be a little more bold. Feel free to choose a richer, more vibrant color that will compliment your exterior and trim. Your entryway is essentially your home's smile-the first thing people are drawn to. Play it up and make it welcoming.

Not only will a coat of paint freshen your home, it may attract more interest and net you a higher sales price. It may be tempting to paint the home as you would want it, but keep in mind mass appeal. Remember, you are free to paint your new home anything you want and that is the time to show off your personality. Until then, use flowers and beautiful landscaping to boost curb appeal and add interest to your home's new paint job.


Visit Benjamin Moore for a list of their Best Selling Paint Colors for even more inspiration!

Add Comment

Comments are moderated. Please be patient if your comment does not appear immediately. Thank you.


  1. No comments. Be the first to comment.